This is a more editorial kind-of post from me and is pretty damn long, so bear with me…to all my other followers, apologies for the HG-related spam. Just that this campaign really sticks out compared to the other big ones this year IMHO. I may have repeated a lot of the points already in my previous posts.
So here we are, over the past few months we have had a whole bunch of different stuff related to the Mockingjay campaign, from long and agonising waits to the first teasers, to the first teaser trailer and to last night’s expedited character poster release - that is to name a few. One obvious thing you can gather from reading the comments on social media - what has been done so far has left the audience divided. To borrow a quote from Thor, the question is - is what has been done for the campaign worthy of the multi-million dollar money making mockingjay the franchise has transformed into from one of your regular young adult book adaptations?